Heinz Debuts Mayochup Condiment Hybrid In US

The condiment sparked international outrage when it was first announced

From Saturday the 10th to Sunday the 11th of November, 2018, fashion enthusiasts all over the world will be treated to an unparalleled exposé of Africa’s finest in fashion at the 3rdedition of the GTBank Fashion Weekend. Holding in Lagos, one of Africa’s largest and most cosmopolitan cities, the two-day event will bring together renowned fashion personalities from around the world and budding small businesses in the local fashion industry to create the biggest fashion experience in Africa.

Now in its third year, the GTBank Fashion Weekend has become the premier consumer-focused event that placesAfrican fashion on the global stage and helps small businesses in the local fashion industry thrive. The first and second editions of the event, which held in November 2016 and 2017 respectively, brought together over 250,000 people to interact with some of the best minds in the global fashion space and directly patronize more than 200 indigenous small businesses in the local fashion industry.

The GTBank Fashion Weekend, which is free to attend, will feature fashion and entrepreneurial masterclasses facilitated by internationally renowned fashion experts as well as runway shows that will present the latest in fashion styles and design trends. With an overall vision of Promoting Enterprise, the Weekend will provide more than 130 small businesses with free stalls to showcase and sell the finest ensemble of apparels and fashion accessories. There will also be pop-up stands where budding indigenous designers will display their works and interact with some of Africa’s most passionate fashionistas.

After a successful launch, the company asked the US through an online poll whether they’d also be interested in stocking shelves with mayochup – and the results found more than a half a million people in favour of the sauce.

While the initial announcement of the “new” condiment did cause some backlash from people who’ve been combining the two ingredients long before Heinz started, the release is now official.

On Twitter, Heinz shared the news, writing: “#Mayochup is here,” before revealing the “saucy cities” that tweet the name of the new condiment the most will be among the first to try the pastel-hued sauce – with a side of fries.

Although the combination has been used before under various names, the company said the decision to launch mayochup was a “no-brainer.”

“After seeing the unprecedented passion surrounding this product, including the nearly one million votes on social media and 500,000 votes in favour of bringing it stateside, launching mayochup in the US was a no-brainer,” said Heinz director of marketing Nicole Kulwicki in a press release.

Despite the people who’d voted in favour of mayochup’s US debut, the news of the soon-to-be-released dipping sauce has been met with mixed reactions from people on social media.

“Not really sure about the point of mayochup,” one person tweeted. “First of all, it’s just thousand island dressing, aka fancy sauce. Second, it combines two condiments most people probably already have in their fridge. Now we have a pre-mixed version? Are people really that lazy?”

screen-shot-2018-09-18-at-9.39.09-am.png
Heinz has released mayochup (Heinz)
Another said: “My city already has mayochup and we call it fry sauce. Pretty sure its existence is older than I am.”

However, others were excited for the new condiment.

Leave a Reply

Your email address will not be published. Required fields are marked *