Serena Williams Set To Launch Beauty Line

If it seems that Serena Williams is on a winning streak, by all accounts, that would be correct. In between giving birth, getting married, fielding the odd set of billboards dedicated to her greatness, and her regular schedule as one of the greatest athletes of all time, Williams just staked her claim in the beauty world. Going by recently found trademark documents, you can expect to see makeup, hair, and body products from the multi-hyphenate.
As TMZ first spotted, Williams filed the paperwork to trademark “Aneres”—”Serena” spelled backwards—in January. From the filing, it looks as though Williams is getting ready for some empire building. She locked down the Aneres name for 18 beauty categories, among them lipstick, lip gloss, eyeshadow, powder, foundation, eyeliner, mascara, makeup remover, skin care, perfume, body lotion, shampoo, dry shampoo, hair rinses, hair spray and gel, cosmetics cases, and makeup brushes.
It’s a detailed list; essentially the only thing not listed is eyebrow products, which seems unfair, given Williams’ incredible set of brows. Maybe hers are all natural, or maybe she’s already found the best brow enhancer and doesn’t think she can make a better one (though that wouldn’t really align with her competitive spirit).

On to the really important questions: Will the dry shampoo be up to Wimbledon sweat? Will her husband rent out billboards hyping each product? Will people dare try and question a woman being interested in both makeup and sports? Only time will tell.


It's official. My comeback is here. This Thursday I will start playing tennis again professionally for the first time since giving birth to my daughter. This whole month I am playing tournaments in California and Florida- both my home states. Thursday, the day I play my very first match, marks international women's day. My comeback could not have come on a better day and I decided I wanted to do something different let you all be apart of my long journey back (if you want of course!!) So I created my Serena Gold toned "S" pin. When I am playing you can wear it and show support not only from me but also for my charity which supports the Yetunde Price Resource center. I want this gold "S" mean something special to you personally. What is one S word in your life that means something to you? Mine is Strong and Sure! So when I wear my "S" pin I am representing Strength, and Sureness. What would your "S" mean? They are for now only available for my fans that come see my at Indian wells, and Miami starting Wednesday as well as Thursday when I play!! Sooooo if you are watching me stop by the Serena booth to grab a "S" pin. Post pics of you wearing your "S" and tag me! Thanks for the support I look forward to seeing you out there!!

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