Allied Food and Confectionary Services Limited, has announced exciting plans to launch and grow the Burger King® brand in Nigeria, the largest country in Africa.
Speaking at the mini pre media launch of Burger King brand in Nigeria, the group managing director of All Food and Confectionary Services Limited, (franchisee of Burger King in Nigeria), Antoine Zammarieh said, “We are proud to bring this iconic brand to Nigeria, and believe that our Nigerian consumers will love Burger King flame-grilled sandwiches and other famous Burger King® menu items, that consumers can have their way.”
Zammarieh said, “I am pleased that with the new agreement we can not only offer our guests great-tasting Burger King® food, but also contribute significantly to the economy of Nigeria by creating hundreds of new jobs.”
This launch will be a big step towards serving budding food lovers and consumers of quick service restaurants in Nigeria with more exciting flame-grilled and specialty meals. Nigerian guests can soon look forward to enjoying world-famous Burger King® products, such as the brand’s signature Whopper® Sandwich.
“We’re excited to share big news from Nigeria, where we have announced ambitious plans for one of our iconic brands – Burger King®,” said David Shear, President International Restaurant Brands International Inc., the parent company of Burger King®.
An exciting Shear added “Nigeria has a thriving quick service restaurant industry, and our partner has a deep understanding of the infrastructure and supply chain strategy needed in the market, which we believe will position the Burger King® brand well for success in the country.”
The first Burger King® restaurant in Nigeria is expected to open in autumn this year and the announcement reflects the global appeal of Burger King®, contributing to the brand’s expansion strategy in Africa.
Allied Food & Confectionary Services Limited (“AlliedFCS”) is a newly established company in Nigeria. It is composed of an international consortium of investors with a portfolio of investments in multiple countries. The Managing Director, Antoine Zammarieh, is a seasoned food and hospitality expert with 38 years of experience in the Nigerian market. AlliedFCS is planningto bring the emerging QSR business in Nigeria to a new level.
Restaurant Brands International Inc. (“RBI”) is one of the world’s largest quick service restaurant companies with approximately $31 billion in annual system-wide sales and 27,000 restaurants in more than 100 countries. owns three of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, and POPEYES®. These independently operated brands have been serving their respective guests, franchisees and communities for over 45 years. Founded in 1954, the Burger King brand is the second largest fast food hamburger chain in the world. The original Home of The Whopper®, the Burger King system operates more than 18,600 locations in more than 100 countries. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.