It was another moment of glory for ace filmmaker and actor, Kunle Afolayan, who yesterday, signed a Memorandum of Understanding (MoU) with Peugeot Automobile Nigeria (PAN), as the brand’s new ambassador.
The ceremony commemorates the company’s exclusive unveiling of the new Peugot 508 model at the NAF Conference Center and Suites, Ahmadu Bello Way, Kado, Abuja.
Spotting a six piece Agbada, Afolayan looked every inch a Hausa man, as he signed the agreement with the company’s MD/CEO, Mr. Ibrahim Dutsinma Boyi, at the event attended by select friends and clients of the company.
Afolayan attended the event with his partner, Seun Soyinka uploaded photos from the event on his Facebook page, saying; “The unveiling of the new Peugeot 508, and I was also officially unveiled as Brand Ambassador for Peugeot. I was presented with a brand new car. What a way to end the year… Lord, I thank you.”
According to Boyi, the partnership became important to showcase outstanding and complete alignment of the two brands; Afolayan and the new Peugeot, which are of international standard.
“I am happy to announce that in Mr. Afolayan’s next movie, The CEO, Peugeot 508 will be prominently featured as one of the vehicles. Already Afolayan is an Ambassador of Air France so the choice is not accidental, but a well thought of decision,” said Boyi who added that, “Afolayan became an internationally accepted brand, thus the organization was excited to sign the partnership to promote both brands.
“The car is fully assembled in Kaduna, Nigeria. After completion of the 508 brand, the quality standard recorded complied 100 per cent with the quality standard of Peugeot factory, France. It is based on global quality standard of the Peugeot brand,” Boyi added.
In his remarks, the foremost movie producer lauded the gesture, saying it meant a lot to the entertainment industry.
He said it would open vista of opportunities and more partnerships with the corporate world.
“It means production value will always be at the top, for a French company to want to associate with a local brand in Nigeria, they must be sure the brand and quality of your brand can compete with international standards,” he said, referring to his partnership with Air France.
Afolayan disclosed that he had earlier reached out to Peugeot before they started shooting his new movie to solely to promote local contents in the nation.
“At that point, we couldn’t get someone to give us headway but eventually, they reached out to us. We had a meeting and we are here today. I can tell you that it worth being here and it worth the partnership,” he said, describing the brand as a well balanced, modern car with good air conditioning system.
Afolayan’s deal with PAN is coming five months after the filmmaker inked an endorsement deal with Air France. The partnership is also hinged on his next movie, The CEO, currently in production.
The CEO, according to pundits, will further stamp the filmmaker as a promoter of cross cultural stories and pedant for technical details.