Seasoned Nollywood actress, Jaiye Kuti has just been announced as the new face of HOPE By Kiki Okewale, a thriving Lagos fashion brand.
Jaiye, one of the most sought after in the Nollywood industry, who recently showcased as one of the brand ambassadors of a popular dairy product, has taken to her Instagram page to share the exciting news of her fresh endorsement deal with friends and fans.
Announcing the deal via her handle @jaiyeola_monje, the actress said: “It is with great pleasure that I introduce myself as the face of HOPE By Kiki Okewale @hopebykikiokewale Fashion Brand. I am absolutely thrilled to be associated with this fast rising and leading performance fashion brand. My people, let’s show her how it’s done.”
The HOPE Fashion Brand has 3 units —HOPE By Kiki Okewale for fabrics; KO Ready To Wear for party/evening and casual dresses and lastly, Bling By Kiki for jewelry, shoes and purses/clutch bags.
With nearly 2 million followers on Instagram, the swashbuckling accomplished thespian is expected to use her clout as a notable influencer to push all HOPE brands and help the brands connect with its customers on a more personal level.
As its brand ambassador, Jaiye is also expected to raise awareness for the HOPE new designs through activities like wearing its clothes, attending fashion shows, or through other promotions either in person or via social media.
Speaking on the deal, style icon and HOPE Brand CEO, Mrs. Kiki Okewale, said: “We are so excited to have my beautiful big sister, Jaiye Kuti on board as the face of our fast-growing fashion brand. By this relationship, we already feel the grace of God upon her life and it will be mutually beneficial.”
For the Ilaro, Ogun State-born crossover actress, she made her acting debut in 2002 via a TV series, ‘Laff Pattern’. She has gone to feature in several other full-length movies and hit soaps including ‘Everyday People’, ‘One Love’, ‘Face to Face’ and presently running series, ‘Borokini’.
Jaiye is also a producer and businesswoman. She is the Chief Executive Officer at Jaylex Aesthetic Production, a company that specializes in film, television, and video production.