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Dior, a French luxury fashion house, has signed Chimamanda Ngozi Adichie, the multiple award-winning Nigerian author, for a new bag campaign.
Adichie is the new face of Dior’s latest handbag campaign, tagged The Lady 95.22, dedicated to a new variation of the classic Lady Dior bag popularised by Diana, Princess of Wales.
The bag was launched on Wednesday, January 11, with a global campaign, which featured a cast of exceptional women from the realms of art, cinema, sports, literature, fashion, and music.
The Lady 95.22 made its debut at the Fall/Winter 2022-2023 ready-to-wear show at the fashion house. Its unique name refers to both the year of its creation (1995) and the year of its revival (2022).
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With its Macro and Maxicannage motifs, soft curves, and signature charms, this new bag offers a contemporary reinvention of Lady Dior’s iconic lines.
In a video posted by Dior’s official page on Twitter, Adichie posed in a black pantsuit and a white T-shirt emblazoned with the words “We Should All Be Feminists.”
In the campaign video, Adichie talks about feminism and femininity while presenting the House’s timeless new must-have.
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“I feel happiest when I am surrounded by the people I love — by my family, by my friends. I think I just light up. I think femininity and feminism have often been seen as mutually exclusive.
“And so, I think for a long time, people felt that being a feminist meant somehow to reject everything to do with femininity. Right so, you have to, in some ways, kind of appropriate a man to be a feminist, and I don’t think so at all. I think that femininity and feminism actually complement each other,” she said.